Attending NY Fashion Week was a dream come true. As if that wasn’t enough, this weekend, I had the opportunity to meet some of the most intelligent and successful female entrepreneurs and leaders! How? I attended the annual Rent the Runway Capstone Weekend in New York City. It was a fashionable weekend full of designers, entrepreneurs, and editors.
Rent the Runway kicked of the weekend on Friday with a “Girls Night Out” event. Sally Hansen, Neutrogena, Blow, and others all set up mini stations, allowing for us to receive the cutest mini makeovers. We spent the night chatting with other college fashionistas from all over the country. As if that wasn’t enough, we later heard from the CEO of Rent the Runway, Jennifer Hyman, and reality TV-star turned entrepreneur, Lo Bosworth, who both gave empowering words of encouragement to the room of motivated young college women. These women were inspirations, especially to us college students who often question the path we are on, to be open-minded, to remain involved, and to continue pursing our dreams.
Day 2 was rightly titled “Marketing Bootcamp.” Bright and early at 9am on Saturday morning through 6pm that evening, we had the opportunity to hear from so many established women in the field of fashion. We heard from everyone from the executive fashion editor of Lucky Magazine, Alexis Bryan Morgan, to Michelle Stein, President of AEFFE, a company that represents Alberta Feretti, Moschino, and many other designers. Not to mention, Jennifer Fleiss, cofounder of Rent the Runway, and designer Erin Fetherston also made appearances and gave speeches. All in all, hearing from such influential women in the industry was beyond inspirational, and my passion for fashion was definitely reaffirmed. But beyond that, this weekend also assured me that my dream of working in the fashion industry is attainable, and with the right amount of hard work and dedication it is possible to be successful.
On Day 3, we visited the Rent the Runway offices to interview for internships and on- campus representative positions. It was incredible to be in the office and see where all of the magic happens. From the sketches that lined the walls to the designer dress filled racks that lined the halls, it was such a creative space, even while under construction. Speaking to the Rent the Runway team and seeing the amount of enthusiasm they had for their jobs spoke volumes to the company’s culture and the kind of work environment that they foster there. If you’re interested in becoming an on campus representative here at Penn, make sure to visit their website for more information.
I couldn’t have asked for a more insightful, informational, and inspirational weekend, all thanks to Rent the Runway, and I can’t wait for Capstone Weekend 2014!